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Team
The success of Pier 4 rests on our exceptional team. Their wealth of experience and dedication sets industry standards and pushes us all to excel. Our people are our greatest strength, driving our innovation and ensuring continuous growth.
Invest With UsSenior Management
Led by an established leadership, our senior management team is the foundation of Pier 4’s success. Our leaders oversee the highest level of operations, diligently steering the company towards excellence in its industry. Their depth of experience and expertise sets the industry standard and motivates the entire organization to reach new heights.

Darrell Ashby
Chairman & Co-Founde

Darrell Ashby
Chairman & Co-Founde
Darrell Ashby is the Chairman and Co-Founder of Pier 4. He is responsible for corporate decisions, managing short and long-term financial and operational goals, while maintaining corporate development. Darrell has over 40 years of real estate and asset management experience, combined with 38 years of general contracting experience. Prior to founding Pier 4, Darrell successfully owned and managed a real estate portfolio throughout Canada and the United States, alongside owning and operating his general contracting business. Darrell's exceptional skills include strategic planning, financial management, and operational leadership.

Adam Ashby
CEO & Co-Founde

Adam Ashby
CEO & Co-Founde
Adam Ashby is the Chief Executive Officer and Co-Founder of Pier 4. He plays a pivotal role in establishing and executing strategic direction and asset management for the company, demonstrating exceptional leadership and management skills. His expertise focuses on strategic planning, asset management, and investment strategies. Prior to founding Pier 4, Adam's professional background encompassed commodities trading, property management, and investment management. He is a graduate of the University of Western Economics program and he has completed the Exempt Market Proficiency Course (EMP) through IFSE.

Michael Ashby
CFO & Co-Founder

Michael Ashby
CFO & Co-Founder
Michael Ashby is the Chief Financial Officer and Co-founder of Pier 4. He manages all financial operations within the company, taking charge of strategic planning and risk assessment, demonstrating his outstanding financial management abilities. Michael's expertise extends to honing debt and equity strategies for optimal performance. Prior to joining Pier 4, Michael worked for both public and private real estate funds and other lending institutions. He holds an Honours Economics Degree from Wilfrid Laurier University and has a Master’s in Economics from the University of Ottawa.

Janet Bray
Vice President, Human Resources

Janet Bray
Vice President, Human Resources
Janet Bray is the Vice President, Human Resources at Pier 4. She is a true advocate for the success of Pier 4 and the team. She has a demonstrated ability to translate organizational needs into practical strategies, building capabilities, effectiveness, and employee engagement. Developing and implementing effective leadership, talent and people initiatives that align with the business goals and strategy, ultimately supporting our success. Everyday working to enhance our company culture to ensure our team and our business thrives. Prior to joining Pier 4, Janet led teams in the financial services sector in Human Resources, Marketing and Product Management. Janet has a Masters in Human Resources from Cornell University and is a member of the Human Resources Professionals Association.

Jake Levy
Vice President, Finance

Jake Levy
Vice President, Finance
Jake Levy is the Vice President, Finance at Pier 4. He oversees the accounting and financial activity of the REIT, showcasing his proficiency in financial management and accounting. Prior to joining Pier 4, Jake gained experience in public accounting, specializing in auditing and accounting advisory services, further honing his financial skills. He holds an Honours Commerce Degree and a Graduate Diploma in Accounting from the University of Guelph. Jake is also a member of the Chartered Professional Accountants of Ontario, underlining his years of experience and expertise in the field.

John Lucic
Vice President, Property Operations

John Lucic
Vice President, Property Operations
John Lucic is the Vice President, Property Operations at Pier 4, bringing over 15 years of experience in capital management and technical services. He oversees all renovation, construction, and maintenance activities for the REIT. Prior to joining Pier 4, John held senior roles at several prominent real estate investment firms, with a primary focus on the multi-family sector. He holds a Bachelor of Commerce degree from Toronto Metropolitan University.

Geoffrey Zylich
Vice President, National Accounts

Geoffrey Zylich
Vice President, National Accounts
Geoff Zylich is Vice President of National Accounts at Pier 4, where he leads the development of new partnerships with investment dealers and strengthens existing relationships across the country. With a background in both public and private real estate fund management, Geoff brings deep industry knowledge and a strategic mindset to expanding Pier 4’s reach. He also plays a key role in enhancing investor transparency through the creation of comprehensive due diligence materials. Prior to joining Pier 4, Geoff held roles in product approval at a CIRO dealer and in capital markets at a real estate investment firm.

Randal Warrington
Vice President, National Sales

Randal Warrington
Vice President, National Sales
As the Vice President of National Sales, bringing extensive leadership experience and strategic insight to drive growth and performance across diverse markets. With a background in sales, and proven track record in building high-performing sales teams and forging strong client relationships, Randal is known for his results-driven approach and commitment to excellence. His expertise spans sales strategy, business development, and operational execution, making him a key force in shaping national sales initiatives.

Darren Gazdag
Vice President, Sales (Central Canada)

Darren Gazdag
Vice President, Sales (Central Canada)
Darren is the Vice President of Sales at Pier 4, where he applies over two decades of expertise in financial sales. His primary responsibilities include spearheading business development initiatives and nurturing investor relations within the investment advisor channel. Darren is committed to enhancing client experiences and delivering superior private equity solutions that ensure exceptional returns. His efforts are key to driving Pier 4's strategic objectives in the advisor community.

Jacky Tang
Vice President, Sales (Western Canada)

Jacky Tang
Vice President, Sales (Western Canada)
Jacky Tang is Vice President of Sales for Western Canada and the Asian Market, where he leads distribution and client engagement across both regions. With more than 15 years of experience in B2B and B2C wealth management, Jacky brings deep industry knowledge and a proven track record of driving growth, exceeding sales targets, and building strategic partnerships across Canada’s financial landscape. Known for his client-centric approach and strong analytical acumen, he focuses on fostering long-term relationships with advisors and investors while helping clients achieve their financial goals.
Team
Pier 4 REIT takes pride in selecting industry professionals to oversee the affairs of the fund.
Investments

Victor Condotta
Senior Analyst, Asset Management

Victor Condotta
Senior Analyst, Asset Management
Victor is a key member of the analyst team at Pier 4, bringing experience in the construction and mortgage industry. He earned his bachelor's degree in business from York University, where he developed a strong foundation in financial analysis and strategic thinking. With a robust background in mortgage underwriting and origination, Victor possesses a deep understanding of financial structures and risk assessment. His knowledge of the construction industry further enhances his ability to evaluate investment opportunities, making him an asset in driving informed decisions for the REIT's portfolio.
Finance

Li Ling
Manager, Financial Planning & Analysis

Li Ling
Manager, Financial Planning & Analysis
Li is a CPA-certified FP&A Manager at Pier 4, bringing a strong background in budgeting, compliance, and financial analysis from both public and private sectors. With experience leading teams at a public tech company and a private investment firm, Li supports data-driven decision-making and financial forecasting to drive performance and transparency across Pier 4’s real estate portfolio.

Ian Istvan
Manager, Finance

Ian Istvan
Manager, Finance
Ian Istvan is the Finance Manager at Pier 4 REIT, where he supports the REIT’s accounting and financial operations. With a strong background in real estate finance and private lending, Ian brings an analytical approach to financial reporting, transaction oversight, and performance tracking across Pier 4’s portfolio. He holds a Bachelor of Commerce from the University of Guelph and is a member of the Chartered Professional Accountants of Ontario.

Eric Covello
Manager, Corporate Accounting

Eric Covello
Manager, Corporate Accounting
Eric is a CPA with a strong background in audit and financial reporting across industries including real estate and logistics. He has experience leading audit teams at KPMG and MNP, and holds a Bachelor of Commerce degree from the University of Guelph and a Graduate Diploma in Professional Accountancy from McMaster University. Eric is passionate about integrating technology into finance and has led AI-driven audit initiatives—an approach he now brings to Pier 4 to help improve and streamline financial reporting processes.

Wali Rezazada
Senior Property Accountant

Wali Rezazada
Senior Property Accountant
At Pier 4, Wali Rezazada is responsible for providing property accounting services to 11 properties across Ontario, New Brunswick, and Nova Scotia. His role is vital in ensuring accurate financial management and reporting for the company’s diverse real estate portfolio. Before joining Pier 4, he gained valuable experience as a bookkeeper, managing financial records for a fitness organization. Wali graduated with distinction from the University of Toronto, earning an Honours Bachelor of Arts degree, which has equipped him with a strong foundation in analytical and financial principles essential to his work at Pier 4.

Sue Sindwani
Property Accountant

Sue Sindwani
Property Accountant
Sue Sindwani provides property accounting services for Pier 4’s portfolio across Ontario, New Brunswick, and Nova Scotia. With a background in revenue accounting and financial analysis in the technology and insurance sectors, she brings a detail-oriented approach to financial operations. Sue holds an Honours Bachelor of Arts degree from McMaster University and is currently pursuing her CPA designation. Her strong analytical skills and problem-solving mindset support Pier 4’s commitment to operational excellence and financial integrity.

Henry Lam
Property Accountant

Henry Lam
Property Accountant
Henry Lam provides property accounting services for Pier 4’s portfolio across Ontario, New Brunswick, and Nova Scotia. With a background in global compliance reporting and indirect tax in the financial services sector, he brings a detail-oriented and analytical approach to financial operations. Henry holds a Bachelor of Accounting and Financial Management from the University of Waterloo and is currently pursuing his CPA designation. His strong work ethic and financial acumen support Pier 4’s commitment to operational excellence and accuracy.

Paulo Hernandez
Bookkeeper

Paulo Hernandez
Bookkeeper
Paulo oversees full-cycle accounting at Pier 4 REIT, including account reconciliations, payment processing, and journal entries. He also manages capital expenditures and supports quarterly and year-end reviews. Before joining Pier 4, Paulo worked in accounting and administrative roles in the GTA and Manila, gaining diverse expertise. He holds a Bachelor of Science in Business from the University of the Philippines, a Post Graduate Diploma in Accounting from Seneca Polytechnic, and a Microsoft Office Specialist: Excel Expert certification.

Nicole Serrano
Book Keeper, Property Management

Nicole Serrano
Book Keeper, Property Management
Nicole is responsible for full-cycle accounting duties, including reconciliations, processing payments, and posting journal entries, while also supporting the finance team with reporting and administrative tasks.
She holds an honours bachelor of commerce from Seneca College. Nicole’s strong educational background and commitment to accuracy in financial record-keeping helps contribute to Pier 4’s financial operations.

Brittany Smith
Associate, Accounts Payable

Brittany Smith
Associate, Accounts Payable
As our accounts payable associate, Brittany is responsible for processing payments for the Pier 4 REIT team across Ontario, New Brunswick, and Nova Scotia. She has a diverse background in accounting and finance with experience specializing in data entry and analytics. Brittany brings valuable experience to the Pier 4 team with her prior years of experience in bookkeeping, payables, and accounting. Her dedication and passion for the industry sets a strong foundation for her contribution to Pier 4.
Marketing & Sales

Alina Vypyrailo
Marketing Manager

Alina Vypyrailo
Marketing Manager
As a Marketing Manager at Pier 4, Alina blends her Product Design background and Information Science degree from the University of Toronto to enhance and innovate in the marketing department. Her unique background enables her to contribute effectively to the development and execution of marketing strategies that align with the company's goals. Alina's approach not only enhances brand engagement but also supports the company's growth through thoughtful and effective campaigns.

Natalie Arfush
Associate, Marketing & Corporate Brand

Natalie Arfush
Associate, Marketing & Corporate Brand
Natalie is a Digital Designer who plays a key role in shaping Pier 4's brand identity through thoughtful, user-focused design. She leverages a background in political science with a passion for crafting impactful digital experiences. Known for transforming complex challenges into user-centered solutions, she approaches each project with a focus on intuitive, visually compelling designs that foster meaningful engagement. Through a blend of creativity and strategic insight, Natalie develops and executes design solutions that align seamlessly with both user needs and company objectives, driving value and growth for Pier 4.

Celine Cao
Associate, Digital Marketing

Celine Cao
Associate, Digital Marketing
With a broad range of expertise across industries such as real estate, decentralized finance, mobile app development, emissions monitoring, food and hospitality, and fashion and beauty, Celine Cao brings a unique and multifaceted perspective to social media and digital marketing at Pier 4. With a keen eye for branding and a results-driven approach, Celine is dedicated to driving impactful marketing strategies that contribute to the continued growth and success of Pier 4. In order to support this growth, she is committed to staying on top of the latest marketing techniques while also pursuing ongoing education to further enhance her skills and expertise.

Viola Kwong
Associate Director, Inside Sales

Viola Kwong
Associate Director, Inside Sales
Viola is an experienced financial services professional with over a decade of expertise in investment strategy, client relationship management, and sales leadership. As Associate Director of Inside Sales at Pier 4, she plays a key role in leading high-impact sales initiatives and strengthening advisor and client engagement. Known for her strategic approach and deep industry knowledge, Viola is dedicated to supporting business development efforts and advancing Pier 4’s mission to deliver long-term value to investors.

Jules Muhawe
Associate Director, Inside Sales

Jules Muhawe
Associate Director, Inside Sales
Jules Muhawe is the Associate Director of Inside Sales at Pier 4, where he co-leads investor relationships and distribution across Eastern and French-speaking Canada. A graduate of York University’s Bachelor of Commerce program and holder of the Canadian Securities Course (CSC) designation, Jules has built lasting partnerships and driven significant asset growth throughout his career. With over a decade of experience in the financial industry—spanning retail and commercial banking, wealth management, and institutional investments—he brings a client-first approach to supporting advisors and investors.

Cameron Bettam
Associate Director, Inside Sales

Cameron Bettam
Associate Director, Inside Sales
Cameron Bettam is the Associate Director of Inside Sales at Pier 4, specializing in investor engagement and capital raising initiatives. With experience across commercial banking, foreign exchange, and enterprise sales, he brings a strong foundation in financial analysis, portfolio management, and business development. Cameron graduated from Western University with a Bachelors in Business Management and is a holder of the Canadian Securities Course (CSC) designation. Cameron blends financial expertise with a consultative sales approach to foster long-term investor relationships and support sustainable growth.
Fund Operations & Support

Helin Genceli
Associate, Fund Operations

Helin Genceli
Associate, Fund Operations
Helin is the Associate, Fund Operations at Pier 4, where she supports daily operations and investment processes. With a BA in Economics and experience in both construction and retail, she brings analytical thinking and a practical approach to problem-solving, helping to strengthen investor and client relationships.

Marco Prataviera
Associate, Fund Operations

Marco Prataviera
Associate, Fund Operations
Marco is an Associate supporting fund operations at Pier 4 REIT, drawing on experience in auditing, valuation, and financial modeling. He holds an Honours Bachelor of Business Administration from Wilfrid Laurier University, with a major in Finance and a minor in Economics, and is preparing to pursue the CFA designation. Marco brings a detail-oriented and professional approach that reflects Pier 4’s values of integrity, excellence, and respect.

Danielle Miashiro
Office Manager

Danielle Miashiro
Office Manager
As the Office Manager at Pier 4, Danielle contributes significantly to daily operations and project coordination. With a background in Product Design and extensive experience as a retail store manager, she brings a deep understanding of consumer trends and market dynamics to her role. Danielle consistently upholds the core values of Professionalism, Integrity, Excellence and Respect. Her commitment and skill set are vital in supporting the team and advancing the company’s strategic goals.

Kelly Henderson
Executive Assistant

Kelly Henderson
Executive Assistant
Kelly serves as the Executive Assistant at Pier 4, where she supports the CEO and CFO in daily operations, scheduling, and task delegation. With a background as a Senior Financial Associate, Kelly specialized in life insurance and mutual funds. She graduated from Niagara College in 2011 with a degree in Business and Management, bringing a strong foundation in financial practices and administrative expertise to her current role.

Stephanie Nguyen
Co-Ordinator, Sales & Events

Stephanie Nguyen
Co-Ordinator, Sales & Events
As the Coordinator, Sales & Events at Pier 4, Stephanie supports sales initiatives and oversees the coordination of events that enhance client engagement and business growth. With a strong background in hospitality, sales, and administration, she brings experience from roles such as Executive Assistant and Front Office Manager, where she excelled in client relations, scheduling, and cross-functional coordination. Stephanie is known for her professionalism, adaptability, and attention to detail, and plays an integral role in ensuring seamless event execution while supporting the sales team in achieving Pier 4’s strategic objectives.

Anna Savranska
Associate, Human Resources

Anna Savranska
Associate, Human Resources
I joined Pier 4 for its clear vision and focused approach to growth. My experience across large organizations and startup environments, as well as working internationally, has strengthened my ability to adapt quickly and work effectively across different ways of operating. Pier 4’s values—professionalism, integrity, excellence, and respect—align closely with how I approach my work. I am motivated by roles where my contributions are meaningful and impactful, and I am committed to bringing my experience, ideas, and energy to support the company’s continued growth. I value collaboration and believe that strong, connected teams play an important role in driving success.

Tessa McCarthy
Associate, Talent Acquisition

Tessa McCarthy
Associate, Talent Acquisition
Tessa serves as the Associate, Talent Acquisition at Pier 4. She leverages her Bachelor of Arts in Psychology to bring a structured, people-focused approach to talent acquisition, with an emphasis on strategic alignment and organizational fit. Working closely with internal stakeholders and leaders, Tessa supports thoughtful hiring decisions and sustainable team growth. She is committed to building teams that reflect Pier 4’s values of Professionalism, Integrity, Excellence and Respect, and believes strong, engaged teams play a critical role in driving organizational success.
